The coronavirus pandemic has seen a massive shift in consumer purchasing habits. Many outlets, including grocery stores, restaurants, and bars, have to revise their business operations to meet this change in demand and ensure a continuous food & beverage supply chain across the country.
Adapting The Supply Chain
The food & beverage supply chain has had to adapt its process and services to increase curbside pick up from stores and home delivery as more people stay at home. There has also been a change in the supply chain regarding the different products consumers are demanding to ensure their safety, with many manufacturers moving to produce items such as hand sanitizer, face masks, and even ventilator parts.
The knock-on effect from closures and revised operating hours have presented many hurdles for the food & beverage supply chain. The logistical challenges presented by a stay-at-home order have meant companies need to think outside of the box to overcome issues quickly and efficiently.
Due to restraints across the industry, including labor, packaging materials, and distribution, there has been an increased demand for third parties to step up and fill any gaps to ensure the food and beverage supply chain isn’t broken and consumers can still get all the products they need regardless of the current situation.
Technology has affected how CPGs and retailers are meeting needs. The ever-changing situation is backed up by data and trends in various key categories that allow manufacturers and logistics companies to understand the requirements outlined by consumer habits and change their operations to meet this demand.